Social media is one of the best tools in my opinion for most businesses, especially small startups and blogs. It allows for you to interact with your followers, creates a bond between you and your customer and adds personality to the brand.
However, just like all good things in life, social media can work to your disadvantage. Luckily we are able to avoid that with a few tips, some patience and attention to detail. If you are a small business looking to take your social media by the kahunas, be sure to check these important things off your list. Let’s begin!
Did you: Proof read, spell check and proof read again?
You have no idea how unprofessional and just downright awful it is to see businesses use poor grammar and have a ton of spelling errors in their posts. You are a business that is probably selling a product, providing a service or trying to drive traffic to your site. The least you can do is ensure that your message is clear and not something your customer has to decode. I’ll admit- I am not the best when it comes to spelling or grammar but I can say that I know the difference between “their, there and they’re”. Not certain? Use Microsoft word, Google or get someone to proof read your post. You have tools at your disposal, use it. It may seem time consuming but this is your brand- you’re supposed to invest time into it.
Did you: Post with meaning?
I’ve been seeing a lot of social media accounts that post just for the “sake of posting”. Remember the good ol’ cliché “quality vs quantity?” Make sure you are posting something that is relative to your brand or something you support. Ask yourself “what do I want my followers to get out of this post?”
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Did you: Interact with your followers?
It’s easier for businesses that have a social media specialist on their team that is solely dedicated to being the face of that company online. It can get tough when you are a smaller team or a one man show trying to manage it all, but make time. Set aside at least 30 – 60 minutes per day responding to followers and interacting with them on social media. Respond to those questions, thank them for positive feed and embrace constructive criticism.
Did you: Jot down the negative responses?
Listen to your customer. If you for example are selling a cream and you’ve received a ton of negative feedback about the packaging, take that into consideration, don’t delete or ignore. Take the negative and turn it into a positive. Pose the question, what can we do to change the packaging and go from there. Not only does this show that you are listening to what your customers are saying but it also makes them feel a part of the process. They are after all purchasing the product- we need them to be happy and repurchase!
Did you: Act like yourself?
You want your brand to have a personality that has a human feel to it, this helps people relate to the brand. I remember once I followed a beauty bar on social media and finally decided to go check them out. The beauty bar posted beautiful intriguing photos online but they lacked personality in their text. It was usually a bunch of hashtags or small sentences that didn’t really “pull you in”. When I went to the beauty bar in person, the staff were beyond friendly and I got a great vibe from them. I told them that they should really showcase their personality on social media because they would get a great response from their followers. A few weeks later, the owner took it upon herself to manage the social media accounts and the likes went from just a couple of hundred to thousands. The key is to make sure it reflects you as a brand. Be unique, original and true to who you are.
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